International Ice Hockey Federation

Always-on Visual Design support for the IIHF through the seasons

Visual Design

IIHF trusts our expertise in sports and ice hockey to support their visual design needs through the seasons. Our collaboration has grown into a long-term partnership built on trust, reliability, and a deep understanding of the sport.

As a global organization, IIHF operates across different markets, time zones, and events, where visual needs can vary and arise at any time. With our continuous support, IIHF is able to meet the demands of their worldwide operations and maintain consistent, high-quality visual communication across all touchpoints.

The Governing body of international Ice Hockey

International Ice Hockey Federation was founded in 1908 and has been supporting Ice Hockey’s mission worldwide since then. The IIHF features 84 member associations across the globe and controls the ice hockey’s international rules, runs numerous development programmes, and organizes over 25 different World Championships in five different categories across the globe.

Our support in day to day operations

To support IIHF’s international mission, we provide Visual Design services for their everyday creative needs. Our long-term collaboration over the years has spanned from event branding to editorial design and beyond. Our deep understanding of the sport and events provide valuable expertise to IIHF’s mission.

We are proud to work with the IIHF in delivering their important work in Hockey across the globe.

Case Example: Supporting the creative work of IIHF Championships

With multiple World Championships held each year across the globe, extensive support is required to manage different events and assist local organizing committees in their work.

To support championship branding across all events, we transformed an outdated and limited guideline into a clear and practical set of comprehensive guidelines. These guidelines help ensure each championship aligns with the IIHF brand and cover logo creation, application across marketing materials, and key considerations for building a strong and consistent visual identity.

To support this process in practice, we also developed ready-made logo design templates. These templates help logo designers work more efficiently and confidently, without needing to worry about the technical requirements of IIHF championship logos.

These guidelines and ready-made templates have received positive feedback from designers around the world by making their work easier. They have also reduced the workload of the IIHF Marketing Department by minimizing the need for constant communication and logo adjustments.